WebProWorld Marketing Forum |
How AdSense Lowers Site-Self-Esteem
While AdSense makes it easy to monetize a Webpage or a weblog, are Webmasters selling themselves short by putting their prime real estate on sale for a fraction of its worth? Google has the luxury of exploiting not only their own effectiveness and reach, but also the ignorance of the online marketer. Sometimes, a well-crafted in-house campaign is nothing short of a Stuart Smalley proclamation of "I'm good enough. I'm smart enough. And doggone it, people like me!"
Looking For Video Search
As search engines build up their capabilities for indexing and delivering video, a session at SES Chicago detailed how to get videos properly noted by various engines.
Search Around The Globe
The likes of Yahoo, Google, and MSN dominate search around the world, and a session at SES Chicago gives some insight on how publishers can take a shot at being more of a search presence globally.
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About.com Wants Online Advertisers
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Integrated Content Works ... Ask Trump
Microsoft won this evenings Apprentice hands down. In today's Tivo happy world content integrated marketing is the future and we all better get used to it.
Google VP Says Online Ad Spends Budgeted
Another line item on the corporate advertising budget for media has increasingly been devoted to online ad spending.
Behave One Way And Get A Yahoo Ad
Behave differently, and Yahoo will serve up a different advertisement, as the company implements a heavier focus on what people visit in their network.
Ads On Blogs
I've noticed that the new Nick Wilson group blog Permancing is showing up as an advertiser on various blogs and related sites
Google vs. Yahoo for Manchester United
Last week, European cell phone maker Vodaphone announced it was ending its four-year sponsorship of Manchester United two years early.
Viacom Pumping Local CBS Sites With Ads
The media company has been revamping sites for local CBS affiliates to carry sponsored links delivered by Kanoodle's LocalTarget product. As Viacom relaunches CBS broadcast affiliate websites, they will create what could be a potent revenue stream, DMNews.com reported.
Google's Site Targeting: Giving Control Back to the Advertiser
If you use Google's Adwords program you know that in the past you had no control over where your text ads were displayed. By adding "site targeting" Google has finally given control back to the advertisers.
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12.06.05
Customizing Your Business Email Marketing Campaign
 By Ashley Keane
How are you treating your subscribers? Do they know you care for them?
Your customers want to see that you don't focus on money but on helping them. In other words, you're not just sending them emails on products to buy. You also send them free information. You talk to them by telling them some personal information. Do you just talk about you and how products helped you?
Put yourself in the subscriber's shoes. What types of emails do you want to read? You would want to feel unique by getting special offers from someone that knows what you bought, where you live, and what your interests are.
The question is, how do you make them feel unique? Here is how: by sending customized emails with your email autoresponder.
Still not convinced? Here's some proof that your subscribers WANT customized information. According to one of the findings of the Second Annual Personalization Survey for ChoiceStream Inc. (a provider of online personalization technology) 80% of consumers in the survey said they are interested in receiving personalized content.
Get ready to build a friendly relationship with your subscribers with these 2 easy steps.
-- Step 1- You need to have at least these 7 pieces of information next to your subscriber's name in your database.
Does your subscriber list just have name and email address? Do you know who already bought 3 of your products? Do you know which subscriber has been receiving your emails for months? Who subscribed this week? Once you know this information and use it in your emails, you'll start treating them like friends. Without it, you come across as an owner focusing on just getting money, not on getting to know his subscribers so he can help them better. Show your subscribers you do care for them and want to help them.
Start today and begin to sort your subscriber list by:
1- Name
2- Email address
3- Date subscribed to newsletter or free information
4- City state country they live in
5- Interests
6- Products bought
7- Free reports downloaded
-- Step 2: Writing and sending customized emails to your subscribers with their personal information.
Don't send the same email marketing campaign to ALL your subscribers. Constantly think of ways you can make your subscribers feel special. In simple words, be creative. Use one of the 7 subscriber categories like 'date subscribed to newsletter' or 'state they live in' to personalize your emails.
You're welcome to read these three examples of personalized emails. You'll get more ideas to create your own customized emails to make your subscribers feel special.
1) Personalized email using the "Date subscribed to newsletter" category:
Hi Liz, I'd like to thank you for being a subscriber to my "5 Herbs to Improve Health" ezine for 2 months now. I want to make sure you're finding my ezine useful. By the way, which herb do you enjoy cooking the most? Please let me know, and I'll be glad to send you a special free report on that herb. My favorite herb is Moroccan mint.
2) Personalized email using the "state they live in" category:
Hi Harry, I see you subscribed to my "Boost your metabolism with green tea" ezine. How are you taking your green tea, liquid or supplements? I see you live in Nebraska. I had a chance to visit it when I went to see my cousin a month ago. I'm offering you my new e-book "Bored with the green tea taste? 3 best Green Tea varieties to take." Only my subscribers who live in Nebraska can get it at 30% off. The discount will expire in 4 days. After 4 days the rest of my subscribers can buy it at regular price.
3) Personalized email using the "products bought" category:
Have an updated version of your e-book "5 herbal remedies for the lactose intolerant?" Email your subscribers who bought the original version first.
For instance, Hi Kelly, I hope you enjoyed reading my ebook "5 herbal remedies for the lactose intolerant." I wanted to give the latest information in that ebook. So I interviewed researchers at Harvard and included the latest research on herbal remedies on my updated version of "5 herbal remedies for the lactose intolerant." Because you already bought the original version, I'm offering you the updated one at 15% off! After 5 days, people would need to buy it at the regular price.
Using the bulk email marketing strategy of sending customized emails you'll see less people "unsubscribe" from your list. More of them will buy your offers, and recommend your products to their friends.
About the Author:
Ashley Keane offers tips on how to start an internet business & profitable internet marketing tips on http://www.EarnYourOwnMoney.com. Get your 7 FREE email marketing TIPS on "How to get your customers to OPEN YOUR emails, finish reading them and BUY your products" by visiting http://www.earnyourownmoney.com/SalewithEmail1.html
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