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03.21.06
Build Your Mailing List Or Die!
 By
Margaret Albright
Is having a mailing list really all that important?
You bet it is. Without a mailing list you are at the mercy of the search engines and their ever changing regulations. Don't get me wrong, doing your SEO is vital to your business but it's not the end of the story.
If you don't have a mailing list, your online business, once it gets off the ground, will eventually die. You can not sustain business without a customer base. Online or offline, repeat customers are the backbone of any business. It's even more important online because the competition is greater and they probably have a list.
Your list is your best form of advertisement. The people who are on your list have been to your site and have an interest in your topic. You will have to remind them on a regular basis that your site is a place they like to visit.
Don't bookmarks and favorites lists work the same way?
Not even close.
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What happens when you get information about the most exciting
piece of software ever created? You join the affiliate program
to promote the software and add a link to your website Now
you have to hope someone will find it and click on it. Of
course, there is a lot of other information on your website
so the likely hood of every one who comes to your site seeing
that fantastic offer is pretty slim.
Let's go even one step further. Lets say the super software
is very cheap right now but the price is going up in a week.
Now you add this information to your website and have to remember
to go back and change it in a week to reflect the new price.
If you forget to do this, you are going to get a lot of angry
emails when your visitors buy the software and pay a lot more
than you were advertising.
OK, do you can see where you are going to have problems actually
getting any sales from the super software?
Read
the full article.
About the Author:
Margaret Albright is the webmaster and editor for the website
Know
It All Affiliates. |
