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InfoUSA
Unzips Online Direct Mail Program
InfoUSA is set to launch its new online direct mail program called ZipMailUSA.com to all subscribers of their online prospecting system, Salesgenie.com.
CA
Senator Wants AOL To Delay Certified Email
Dean Florez, a state senator in California, will
hold a hearing on April 3rd about AOL's proposed
implementation of a two-tiered email system. AOL
Postmaster Charles Stiles has agreed to testify
at the hearing of the California Senate Select Committee
on E-Commerce, Wireless Technology and Consumer
Driven Programming.
Devil's
Advocate: The Email Postage Issue
Plans by AOL and Yahoo to embrace and implement Goodmail's "Certified Email" solution, even with allowances for non-profit groups, has drawn criticism from a broad swath of the Internet-using public; we're going to discuss why this is a good first start if only it extended farther to metering for all email.
Build
Your Mailing List Or Die!
Is having a mailing list really all that important? You bet it is. Without a mailing list you are at the mercy of the search engines and their ever changing regulations. Don't get me wrong, doing your SEO is vital to your business but it's not the end of the story.
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04.07.06
The Top 5 Benefits Of Email Marketing
 By
Adrian Mullan
A good email marketing campaign can help you:
- Increase Your Sales Conversion
- Generate Repeat Sales
- Up-sell and Cross-sell Products and Services
- Gain Valuable Feedback from your Visitors
- Drive Web Users to Make Offline Purchases
1. Increase Your Sales Conversion
Regardless of how good your product or service is, in reality most visitors to your site won't convert into sales on their first visit.
In fact, research indicates that it takes the average shopper up to nine visits before they'll make a buying decision. In other words, every effective sales process requires an element of repetition.
Think about the times when you've picked up a new product at the supermarket after seeing it advertised on TV a dozen times. Or a time where you've visited a new local restaurant after driving past it every day on your way to work.
That's repetition in action, but unlike a 'bricks-and-mortar' retail store, there is no 'drive-by' traffic on the Internet. In many cases when someone clicks on the little 'exit' button in the top right hand corner of the screen... they're gone forever.
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On top of that, there are numerous ways someone can get distracted
while visiting your website. For example, let's say you run
a website selling baby prams.
A mother is surfing through your site and finds a product
she likes - but before she gets a chance to add the item to
her shopping basket ....
- The phone rings
- The baby starts crying
- She accidentally closes off the web browser
- She receives an email that requires attention
- A delivery man rings the door bell
Regardless of the reason - if she leaves the site there's
a 90% chance you've lost the sale... unless you've managed
to capture her email address.
If you've got her email address, you get a second chance.
You can email her with:
Click
here to read the full article.
About the Author:
Adrian Mullan is the author of 'The Internet Demystified' and
founder of WebDummy.com. |
