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Build an Email List: Your Success Depends on it!
Keep in touch! You say it. You hear it. But do you MEAN it? Keeping in touch with your clients and prospects is the lifeblood for new sales and new recruits.
Return Path Takes On Email Fray
As advocates and detractors of the impending implementation of Goodmail's Certified Email service at AOL and Yahoo continue to battle, Return Path thinks commercial senders can all benefit from its Sender Score concept.
Fiasco!
AOL Censoring Critics' Mail?
The high drama surrounding AOL's arrangement with Goodmail's CertifiedEmail service was further escalated Thursday after MoveOn.org, one of the company's most brutal critics, announced that AOL had blocked emails containing links to MoveOn's petition site, DearAOL.com.
InfoUSA
Unzips Online Direct Mail Program
InfoUSA is set to launch its new online direct mail program called ZipMailUSA.com to all subscribers of their online prospecting system, Salesgenie.com.
CA
Senator Wants AOL To Delay Certified Email
Dean Florez, a state senator in California, will
hold a hearing on April 3rd about AOL's proposed
implementation of a two-tiered email system. AOL
Postmaster Charles Stiles has agreed to testify
at the hearing of the California Senate Select Committee
on E-Commerce, Wireless Technology and Consumer
Driven Programming.
Devil's
Advocate: The Email Postage Issue
Plans by AOL and Yahoo to embrace and implement
Goodmail's "Certified Email" solution, even with
allowances for non-profit groups, has drawn criticism
from a broad swath of the Internet-using public...
Build
Your Mailing List Or Die!
Is having a mailing list really all that important?
You bet it is. Without a mailing list you are at
the mercy of the search engines and their ever changing
regulations. Don't get me wrong, doing your SEO
is vital to your business but...
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05.22.06
Increasing
Your Open Rates
 By
Brandon Milford
The three most important elements to consider for increasing your open rates are the "From" name, Subject and time in which the email is sent.
Today, our inboxes are filled with spam on a daily basis. Without clearly communicating who the message is from and what the message is about, your subscribers will simply delete your email mistaking it as spam. The final key element to consider is the timing of your messages.
We have found that sending on certain days of the week and at certain times will increase the chances of your recipients opening your email.
"From" name: When setting up your email marketing campaign, be sure to use a "From" name that your subscribers will immediately recognize.
I recommend using your company or product name, but choose one and stick with it. If you ever change the "From" name this could cause many subscribers to mistake your email for spam.
Subject Line: When writing the subject of your email use the name of your newsletter. This will be recognizable to the reader and increase the chances that it will be opened.
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It is also a good idea to include the recipient's first name within the subject as well. So the subject of your email should look something like:
Susan's January Edition of Graphic Design Monthly
Also, be sure to avoid using all caps, dollar signs and multiple exclamation points. This is a pre-emptive approach as these elements will trigger many spam filters.
A final point on the subject of your emails is to keep them under 50 characters. This will ensure that most email clients display the Subject in its entirety.
Best Times to Send: The third element to consider is the time that the email is sent. We have found that if you are marketing to businesses it is best to send Tuesday through Thursday between 9:30 am and 3 pm.
If you are marketing to consumers, we recommend sending Friday through Sunday between 5 pm and 8 pm.
By following these guidelines your subscribers will be receiving your emails at the optimal time, thus increasing your open rates.
About the Author:
Brandon Milford is the Executive Director of Marketing for Broadwick Corporation, makers of IntelliContact.
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