|
| Recent Articles |
Email Helps Scripps Succeed
The Scripps Network is part of the venerable E.W. Scripps Company, and has kept its edge by embracing emerging media types and marketing to its customers through email. AdAge noted in a report on Scripps Network that the media company still keeps in touch with...
Increasing Your Open Rates
The three most important elements to consider for increasing your open rates are the "From" name, Subject and time in which the email is sent.
Build an Email List: Your Success Depends on it!
Keep in touch! You say it. You hear it. But do you MEAN it? Keeping in touch with your clients and prospects is the lifeblood for new sales and new recruits.
Return Path Takes On Email Fray
As advocates and detractors of the impending implementation
of Goodmail's Certified Email service at AOL and
Yahoo continue to battle, Return Path thinks commercial
senders can all benefit...
Fiasco!
AOL Censoring Critics' Mail?
The high drama surrounding AOL's arrangement with
Goodmail's CertifiedEmail service was further escalated
Thursday after MoveOn.org, one of the company's
most brutal critics, announced that AOL had blocked
emails...
InfoUSA
Unzips Online Direct Mail Program
InfoUSA is set to launch its new online direct mail program called ZipMailUSA.com to all subscribers of their online prospecting system, Salesgenie.com.
|
|
|
|
08.02.06
Spam As A PR Tool
 By
Doug Caverly
Every company wants you, the public, to know about it. And a lot of companies would like it if certain writers conveyed the latest product information to you.
This can result in a good deal of e-mail that has a certain "spammy" quality about it.
Before I get into this, please note: sometimes PR people offer unsolicited information that is extremely helpful. Writers like those kind souls, who can give us material before we think to ask for it.
Even a standard press release can be informative. But a number of people and companies tend to send nuisance e-mails that amount to "hey, look at me!"
Paul McNamara of Network World wrote an article recently that touched on this subject.
He received an e-mail that began, "Hello [RecipientFirstName]." This not-very-personalized missive had been sent to "11 Network World addressees, three former employees, and 102 other journalists," making McNamara feel somewhat less than special. Worse still, he could not "find the name that matters most: mine."
Our own Jason Lee Miller has encountered similar problems - an e-mail he received the other day appeared to be nothing more than one blogger's resume.
It took a minute of study to figure out that the man's goal was to be the subject of an article. David Utter has also addressed this sort of thing in an article titled "How To Chat Up Writers."
Spam is just not the most effective medium of communication, whether a person is trying to hawk Viagra or publicize their business.
That shouldn't come as a shocking revelation, but some people just don't seem to get it.
About the Author:
Doug is a staff writer for WebProNews. Visit WebProNews for the latest ebusiness news.
|
