Recent Articles

The Plan or the Trash Can: An Email Marketing Guide There's no doubt that email marketing has gotten a bum rap from abusive spammers. Several thoughts such as long prison sentences for wide scale spammers instantly come to mind in a vague jumble when this practice is mentioned. Why the 'From' is as Important as the 'To' At its simplest, email is your voice, amplified. Forget the technology, forget the software. When you get right down to it, email is you, talking to an audience of 1 or 10,000. Boost Open Rates by Sounding Like Grandma The secret to persuading your customers to open and read your direct email marketing messages is to make them sound like a note from grandma. Contests as List Builders Contests are a great way to build your opt in list. Everyone loves the chance to win something, so they'll be more than thrilled to give you their email address. Contests fit into any genre, as well. Spam As A PR Tool Every company wants you, the public, to know about it. And a lot of companies would like it if certain writers conveyed the latest product information... Don't Treat All Your Customers the Same Fruit trees provide a useful email marketing analogy. Like fruit trees, different types of customers need to be cultivated in different ways if they are to bear fruit. Email Helps Scripps Succeed The Scripps Network is part of the venerable E.W. Scripps Company, and has kept its edge by embracing emerging media types and marketing to its customers... Increasing Your Open Rates The three most important elements to consider for increasing your open rates are the "From" name, Subject and time in which the email is sent. Build an Email List: Your Success Depends on it! Keep in touch! You say it. You hear it. But do you MEAN it? Keeping in touch with your clients and prospects is the lifeblood for new sales and new recruits. Return Path Takes On Email Fray As advocates and detractors of the impending implementation of Goodmail's Certified Email service...