Boston area-based specialty coffee roaster introduces an instant coffee product produced using a new freeze-drying process and packaged in a PP tube that provides a nine-month shelf life. Specialty coffee roaster Fazenda of Dedham, Mass., has introduced a premium alternative to quick-and-dirty instant coffee brands in sachets. One of the first specialty instant coffees on the market, Fazenda’s single-origin instant coffee is produced using a pioneering technology from Sudden Coffee, San Francisco, that “preserves fragile aromatic molecules,” after which it is packaged in an airtight polypropylene tube that provides a shelf life of up to nine months. The tubes are sold in a four-pack tuck-type paperboard carton with the appearance and roughly the size of a deck of cards, printed with Fazenda’s signature red color with a zigzag background color and the brand’s logo in white.“We really believe in providing more access to specialty coffee,” says Fazenda CEO Philip Schein. “Single-origin coffees give customers something to enjoy in a busy day. A lot of folks don’t have time to brew coffee at home or go to a café. With our instant coffee line, customers can enjoy Fazenda coffees witho...